Xiaomi launched its much awaited Mi 4 smartphone in India today. While the device was launched in China in the middle of 2014, it has come to India only now. The Mi4 will be available on Flipkart at a price of Rs.19,999.
Just like other Xiaomi devices, it will be sold using flash sale model. This means consumers will have to register for it ahead of the sale.
Mi 4 will be on sale on February 10, and pre-registrations for the device will start at 6pm on January 28 through its e-commerce partner, Flipkart.
Just like other Xiaomi phones, the Mi 4 is also priced very aggressively, especially for the hardware it packs in.
The Mi 4 has a 5-inch screen with FullHD resolution. It uses Qualcomm Snapdragon 801 processor running at 2.5GHz and 3GB RAM. It has 13-megapixel rear camera and 8-megapixel front camera. The internal storage is 16GB. Unlike some other Xiaomi phones like the RedMi 1S and Note 4G, the Mi 4 lacks a microSD card slot.
However, the defining feature of the Mi is its design. While it seems a lot similar to the design of the iPhone 5S, complete with chamfered edges, there are differences. The Mi 4 uses a glass back cover instead of metal.
The Mi 4 comes with the new version of MiUI. It is MiUI version 6 and has a design that is flatter and more slick compared to the current version of MiUI.
Xiaomi said that with the launch of the Mi 4, it is also shifting gears in how it does business in India. "We have sold over 1 million phones in India in the last five months but we want to do more. This year we are going to renew our focus on customer care. Currently we have five exclusive customer care centres. We want to increase this number to 100 this year," said Manu Jain, who heads Xiaomi's India operations.
Commenting on the Mi 4 launch, Hugo Barra, vice president, Xiaomi Global, said: "I am truly excited to be bringing the Mi 4 to India, after listening to the feedback of so many fans. The Xiaomi team has put a lot of effort into designing a gorgeous device packed with powerful specs, and I trust that Mi 4 will be warmly welcomed by all our Indian fans. I believe India Mi fans will love MIUI 6, the most exciting update to our software platform to date."
Added Jain "The Mi 4 re-affirms our commitment to bring more Mi products to India. We will continue to work on offering our Mi fans incredible value as we introduce even more great devices in the coming year, and the best user experience ever."
Just like other Xiaomi devices, it will be sold using flash sale model. This means consumers will have to register for it ahead of the sale.
Mi 4 will be on sale on February 10, and pre-registrations for the device will start at 6pm on January 28 through its e-commerce partner, Flipkart.
Just like other Xiaomi phones, the Mi 4 is also priced very aggressively, especially for the hardware it packs in.
The Mi 4 has a 5-inch screen with FullHD resolution. It uses Qualcomm Snapdragon 801 processor running at 2.5GHz and 3GB RAM. It has 13-megapixel rear camera and 8-megapixel front camera. The internal storage is 16GB. Unlike some other Xiaomi phones like the RedMi 1S and Note 4G, the Mi 4 lacks a microSD card slot.
The Mi 4 comes with the new version of MiUI. It is MiUI version 6 and has a design that is flatter and more slick compared to the current version of MiUI.
Xiaomi said that with the launch of the Mi 4, it is also shifting gears in how it does business in India. "We have sold over 1 million phones in India in the last five months but we want to do more. This year we are going to renew our focus on customer care. Currently we have five exclusive customer care centres. We want to increase this number to 100 this year," said Manu Jain, who heads Xiaomi's India operations.
Commenting on the Mi 4 launch, Hugo Barra, vice president, Xiaomi Global, said: "I am truly excited to be bringing the Mi 4 to India, after listening to the feedback of so many fans. The Xiaomi team has put a lot of effort into designing a gorgeous device packed with powerful specs, and I trust that Mi 4 will be warmly welcomed by all our Indian fans. I believe India Mi fans will love MIUI 6, the most exciting update to our software platform to date."
Added Jain "The Mi 4 re-affirms our commitment to bring more Mi products to India. We will continue to work on offering our Mi fans incredible value as we introduce even more great devices in the coming year, and the best user experience ever."
