Vodafone is hoping to ramp up mobile-broadband uptake in the UK by waving the carrot of a £15-per-month 3GB price. But the 50 percent price will only run for a limited "promotional period". The mobile operator said it sees "great market potential for consumer mobile broadband" and is spinning its latest price-plan tweaks as improved value for money for customers, be it in monthly cost reductions or increased data-usage limits. Business customers can expect more data for their pound; Vodafone said the monthly fair usage on its Mobile Broadband Business and Mobile Broadband Business Travel packages will rise from 3GB to 5GB. Its Mobile Broadband Business package costs £25 per month. Customers will also be able to get free USB modems, provided they sign up to at least an 18-month contract.
Vodafone said its UK network has a top downlink speed of 7.2Mbps — in London and major airports — and a maximum of 1.44Mbps uplink. Elsewhere its network provides speeds up to 3.6Mbps, covering more than 80 percent of the population.
