Online jewelry shopping is becoming more mainstream, and this is having a profound effect on the jewlry industry. Now people are showing their willingness to purchase jewelry online because of cheap price than traditional stores. Since good location is needed for the traditional stores whereas for the online stores, no specific location is required, products can be sold from any where in the World. Thousands of consumers can be brought to the online shopping stores in a single day. But for a good location traditional store, it is possible to bring only a dozen of customers in a day. Customers also shop for jewelry online because of the selection. Online stores move their merchandise much faster than traditional stores do. Online shops can present a lot of selection with products, no space is required for this, whereas it is very difficult to present a lots of products in traditional stores as it required space for the same. Consumers get discount also on online shopping.
Now-a-days online shopping of is growing rapidly. For the cultural family, it becomes tradition giving
engagement rings before getting marriage. Now people besically young people are also started giving ring to each other to keep their long term relationship. Without jewelery, fashion industry is just like "day without sun". Basically women model like to wear jewelry to improve their look as well as to publish most attractive picture in the market.
